Reintroducing Brumby’s highly successful Back to School campaign, designed to engage customers and create a buzz around the brand. For the fourth consecutive year, this strategic initiative featured an enticing promotion wherein customers received a complementary lunch bag upon spending $15 or more in-store. What made these lunch bags truly remarkable was their exclusive design,…
Settlement of ACCC Proceeding
Dough, dough, dough! Christmas has arrived at Donut King! Donut King has launched their very own Christmas wonderland! ‘Tis the season to grab a box pack and, this year, Donut King is giving the sweetest gift of all. These festive favourites are the perfect treats to bring to your Christmas party (guaranteed to make you…
The Tim Tam Chiller is Back! Gloria Jean’s is excited to announce that we have partnered with Arnott’s to bring back the Tim Tam Chiller. Gloria Jean’s Marketing Manager Amy Page noted that Tim Tams are the most popular chocolate biscuit in Australia and an iconic Aussie treat. “We are thrilled to relaunch this popular…
In November 2022, Brumby’s Bakery proudly partnered with the Australian men’s health charity, Movember, for the second consecutive year. The response to last year’s collaboration was extremely positive, with Brumby’s stores supporting the cause by decorating their signature sandwich loaves with iconic Mo’s and raising awareness for men’s mental health. In a significant show of…
It’s the most wonderful time of the year at Michel’s! The hustle and bustle of the holiday season is fast approaching and soon the shopping centres will be filled with festive shoppers! To coincide with the new season, Michel’s is encouraging busy shoppers to slow down and “Have a break with Michel’s”, whilst also offering…
This month, Michel’s are excited to launch the all new ‘Turkish Melts’ range! The range consists of both Classic and Gourmet flavour varieties, catering to all customers. The new range will offer customers a convenient and tasty grab-and-go solution during a busy time of year. Made fresh in-store daily, Michel’s Turkish Melts are a delicious…
As the holiday season approached, Brumby’s Bakery prepared to delight its customers with a delicious array of festive treats during Christmas 2022. Alongside the traditional Christmas favourites, such as Fruit Mince Tarts, Christmas Puddings, and mini-Christmas Cakes, Brumby’s Bakery introduced a range of new, sweet slices to capture the essence of the season. Lemon Coconut,…
Donut King has brought back their gameplay app Donut Rush and the chance to win over $1 million in prizes*, including vouchers from THE ICONIC, Uber Eats, Airbnb, Jetstar and BP Fuel, one of three brand new Apple iPhones and free donuts for a year**. In the Donut Rush kingdom, you’re asked to join the…
From Monday 19th September until Sunday 16th October, fans of bread, pies, sweets and savouries and are encouraged to download the Brumby’s Rewards app to go in the draw to win the ultimate prize! The Brumby’s Rewards program was relaunched in 2021 with a new mobile app and improved benefits for members including: Free loaf…