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In November 2022, Brumby’s Bakery proudly partnered with the Australian men’s health charity, Movember, for the second consecutive year. The response to last year’s collaboration was extremely positive, with Brumby’s stores supporting the cause by decorating their signature sandwich loaves with iconic Mo’s and raising awareness for men’s mental health. In a significant show of commitment, Brumby’s aimed to strengthen the partnership and cement its reputation as a brand that actively supports men’s mental health.

The campaign message of ‘Break Bread with a Mate’ was carried forward, promoting meaningful connections and conversations about men’s mental health challenges. As part of the fundraising efforts, Brumby’s Bakery pledged to contribute 30 cents from the sale of every Mo Loaf directly to November’s initiatives. Through this initiative, Brumby’s and Movember joined forces, united in their determination to make a profound impact on men’s health across Australia.

To spread our message across the country, the campaign was supported in store as well as online via targeted digital advertising and the use of social media influencers. Via the sale of Brumby’s “Mo Loaves” the brand raised $75,000.00 for Movember. These much-needed funds go directly towards men’s health projects and initiatives that help save lives.