This Easter, Brumby’s Bakery is excited to revive traditional Easter favourites with the return of their iconic hot cross bun range! The fan favourite Raspberry White Choc Hot Cross Bun will also be making a return to stores this Easter, bringing some extra sweetness to the season!
But the excitement doesn’t end there. Upping the ante on the much-loved Raspberry White Choc, Brumby’s is thrilled to introduce two new products into the Raspberry White Choc Range. The tempting Mini Raspberry White Choc Finger Bun and the flavourful Raspberry White Choc & Custard Glen are guaranteed to make a delightful splash this Easter!
Launching on the 5th of February, the Brumby’s Easter campaign is supported by a multi-channel marketing strategy. This will include targeted social media advertising, Google Display advertising, out of home advertising (in centres or within close proximity to stores), radio advertising and via a suite of in-store point of sale and merchandising material. Brumby’s Rewards Members will also receive a calendar of exclusive offers throughout the Easter period, available via the mobile app.