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Michel’s is bringing the flavour with the launch of their new Butter Cake Range and Tropical Crush Frappe! The exquisitely crafted Butter Cakes are available in three delightful flavours – Lemon & Passionfruit, Raspberry, and Key Lime. These delicious madeira style cakes have a layer of fruit coulis and are topped with a smooth butter cream icing to ensure there is a flavour for everyone!

Alongside the new Butter Cakes is a new limited time only Tropical Crush Frappe, the perfect companion for beating the Australian heat. Experience a refreshing blend of strawberries, passionfruit & pineapple, crushed to perfection and served ice-cold.

These delicious new additions launched into stores on the 22nd of January and will be promoted by a multi-channel marketing campaign. This promotional campaign will include channels such as targeted social media advertising, Google display advertising, local area marketing, in-centre marketing, and via a suite of in-store point of sale and merchandising material. Michel’s Loyalty Members will also receive a calendar of exclusive offers throughout the promotional period, available via the Michel’s mobile app.