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Brumby’s Bakery Unveils Charming New Lunch Bag Designs Created by Young Brumby’s Customers.

Brumby’s Bakery is thrilled to announce the launch of three delightful new lunch bag designs, each uniquely crafted by the artistic flair of our youngest customers. This January, we proudly present the winners of our 2024 Lunch Bag Colouring Competition (featuring captivating designs by Chia-Mae (aged 10), Leah (aged 7), and Paige (aged 14).


Chia-Mae’s ‘Jungle Friends’ design, Leah’s ‘Rainbow Unicorn,’ and Paige’s ‘Night Dragon’ have been selected as the winning entries, showcasing the incredible creativity and imagination of our talented young participants. Additionally, we understand the importance of catering to all age groups, and hence, we are excited to introduce a sleek and stylish black lunch bag specifically designed for the ‘big kids’.

This is the 5th year running that Brumby’s Bakery have featured their lunch bags in-store, with the range incorporating designs developed by young customers.

Pictured: the three winning entries.



Pictured: Chia-Mae with her winning lunch bag

These vibrant, colourful, and one-of-a-kind lunch bags will be available with a purchase of $20 or more at Brumby’s Bakery locations nationwide, while stocks last. Customers can indulge in the joy of owning these unique creations while enjoying their favourite Brumby’s treats.


The Brumby’s Back to School campaign is supported by a multi-channel marketing strategy including targeted social media advertising, Google Display advertising, and a suite of in store point of sale and merchandising material. We will also be leveraging our database of Brumby’s Rewards Members to encourage this group of loyal customers to visit our stores more frequently Members will receive a calendar of exclusive offers throughout the campaign period, available via the mobile app.


But the excitement doesn’t end here! Brumby’s Bakery is already on the lookout for fresh, young talent for our 2025 lunch bag competition. Aspiring artists have the chance to see their designs come to life, with the top three winners having their creations transformed into lunch bags available in stores in 2025.