Franchisees of the Year: Michel’s Toronto


The National Retail Association (NRA) has named the 2019 winners of the prestigious Franchisee of the Year Award overnight at their annual Sydney gala.


Greg Stevens and Annie Li are the owners of the Michel’s Toronto store and were crowned for their ongoing commitment to ‘going above and beyond’ their customer’s expectations.


The NRA said that their success needed to be recognised and was largely owing to their ‘outstanding business practices’ and interactions with consumers.


Greg and Annie have been with the brand for the last 7 years and are known for their consistent customer service and in hosting a steady stream of high profilers through their doors which have included Premiers and Ministers.


“Our promise has always been dedicated to promoting the Michel’s brand, building a strong team and encouraging them to actively engage with our customers which would give everyone a sense of belonging to our business.”


“Annie and our team have strived for continuous improvement and have focused on making ourselves attractive to new customers and their buying behaviours along with providing competitively priced products amongst the competitive retail market,” says Greg.


Greg and Annie have long been personalities in their community touting their love for the trade, the value of the Michel’s brand and their loyal staff and customers.


“We’re really proud of this award – the 6th major business award, and once we’ve taken some time to drink it all in, we’ll continue looking at ways to reshape the industry for greater outcomes again.”


Michel’s General Manager Sean Fitzgerald says that the brand team has been working closely with franchisees like Greg and Annie to elevate their visibility with customers.


“Our team has been inspired by Greg and Annie for many years and it has been very rewarding to see them acknowledged on a national stage by the NRA.”


“Recent product and marketing initiatives have gone a long way towards strengthening the visibility and success of Michel’s franchisees, but it’s the people behind the counters that bring the brand to life and create ambassadors in their customers.”


“On behalf of the whole network, congratulations Greg, Annie and team Michel’s Toronto for your outstanding contribution to industry and the Michel’s brand. We couldn’t be prouder of you all,” says Sean.


The National Retail Association’s Awards for Excellence event was held in Sydney last night with both runners-up to this award category being Brumby’s Bulimba and Crust Mt Lawley.




Click here to find out more about the awards.

For further information, interviews or images, please contact:

Christina Jones, Media & Communications Manager, 0432 161 204 or Christina.Jones@rfg.com.au