Matt Sinclair Launches New Savoury Range for Michel’s


Michel’s is delighted to announce its newly appointed Ambassador Matt Sinclair who has been commissioned to create a new range of gourmet pies, sausage roll and quiches for the brand.


The renowned flavour master debuted on screens during Season 8 of Masterchef Australia.


The partnership with Michel’s coincides with the brand’s 30th anniversary, and Matt says he is very excited to begin working with the team.


“I’ve always been a fan of the time-tested techniques that go into creating delicious savoury treats. Growing up, a hearty beef pie or sausage roll with tomato sauce was a moment to be savoured. And today, I get to recreate the old fashioned classics with an exciting injection of flavours.”


“I’ve been busy taste testing with customers and they’ve played an active part in developing the range as well as some recent promotional videos which are currently being rolled out. I can’t wait to hear what Australia thinks about the new range,” says Matt.


In initial menu lineup for customers includes three gourmet pie varieties, a sausage roll and a quiche.


Michel’s General Manager Sean Fitzgerald says that the feedback from his franchise network and customers has been for increased variety and innovation within the savoury range.


“We have consulted with hundreds of loyal Michel’s customers to gather their insights on where they felt the gaps in the savoury range had been. The feedback they provided has underpinned  Matt’s work in creating products that meet our consumer’s needs.”


“Michel’s has become a food destination and we know the savoury range is where we will see the greatest return on investment for our franchisees. This is currently our highest sales and growth food category and the expansion of this range comes at the best time for the business,” says Sean.


Matt Sinclair’s new savoury range is now available in Michel’s stores across the country.




For further information, interviews or images, please contact:

Christina Jones, Media & Communications Manager, 0432 161 204 or Christina.Jones@rfg.com.au