Crust Pizza is proud to announce an exciting sponsorship partnership with the Manly Warringah Sea Eagles, bringing together two iconic brands that share a passion for excellence, community, and bringing people together.
The multi-year partnership will see Crust Pizza become the exclusive QSR sponsor of the Sea Eagles, creating exciting new opportunities for footy fans to engage with both brands throughout the 2027 season.
The partnership reflects Crust's ongoing strategic commitment to supporting local communities and creating memorable shared experiences for customers and sports fans alike. With a strong presence across Australia and a focus on quality, innovation, and connection, Crust saw the Sea Eagles as a natural partner.
Anthony Eastaughffe, Executive General Manager at Crust Pizza, said the partnership represents a significant milestone for the brand.
"The Sea Eagles are one of the most recognisable and respected clubs in Australian sport, with a proud history, a passionate fan base, and a deep connection to their community. We're thrilled to join forces and support the club as a major sponsor.
At Crust, we believe great moments are made when people come together, whether that's around a dinner table sharing pizza or cheering on their team with friends and family. This partnership is about celebrating those moments and creating even more reasons for fans to connect."
Fans can expect to see Crust branding on the Sea Eagles jerseys and apparel, player led content, activations and special promotions planned across the club’s and Crust’s platforms throughout the 2027 NRL season.
Sea Eagles CEO Jason King said the club was excited to welcome Crust Pizza to the Sea Eagles family.
"We’re delighted to welcome Crust Pizza to the Sea Eagles family.
As a growing national brand with strong roots in local communities, Crust is a great fit for our Club.
We look forward to building a strong partnership that delivers meaningful outcomes for our community, adds value for our members and fans, and generates strong returns for Crust”.
The partnership marks a significant step in Crust's sports and community engagement strategy, reinforcing the brand's ambition to connect with Australians through shared experiences, moments of celebration, and unforgettable flavours.
Together, Crust Pizza and the Manly Warringah Sea Eagles are ready to deliver a winning combination both on and off the field in 2027.
Watch the Crust & Manly Warringah Sea Eagles partnership announcement video here.
