Donut King Spotlights the Classics with Buddy Leading the Way

Meet Buddy.

You might already know him. Australian icon? National treasure? Most importantly, Buddy is one of Donut King's most-loved treats, and this year he's stepping into the spotlight to remind Australians why Donut King is the sweetest place in the world.

As the face of their newest brand campaign, Buddy is taking the reins to showcase everything customers love about Donut King. Because while donuts are in the name, they're only part of the story.

We’ve got all kinds of donuts for families and grown-ups. There are dogs and sundaes, and the coffee you crave. The flavours are colossal and the quakeshakes are gonna rock you. It’s the Home of the Hot Cinni – it’s all at Donut King.

Throughout the campaign, Buddy will be shining a spotlight on Donut King's most-loved core menu items, celebrating the products that have made the brand a favourite for generations. Expect to see Buddy popping up everywhere, from TV screens and radio airwaves to billboards and social media feeds, bringing fun, flavour and plenty of personality along the way.

The campaign introduces a fresh new creative look and feel - bright, bold and unmistakeably Donut King.

At its heart, DK Classics is a celebration of everything that makes Donut King, Donut King. The classics customers know, the favourites they crave, and the moments of indulgence that put a smile on their faces.

So keep an eye out for Buddy as he makes his debut in the spotlight and helps spread a little more fun across Australia. After all, there's no buddy better for the job.