Our Board of Directors
Experience to pave the way for the future
Peter George
Executive Chairman
Bachelor of Commerce / Bachelor of Laws
Mr George joined the Board of RFG as a Non-Executive Director on 25 September 2018. He was appointed Executive Chairman on 7 November 2018, and subsequently assumed CEO responsibilities on 3 December 2018. On 1 July 2023, CEO duties were relinquished following the appointment of Matthew Marshall as CEO, and on 1 July 2024, Mr George transitioned to Non-Executive Chairman of RFG. Mr George again assumed the role of Executive Chairman on 12 September 2025, following Mr Marshall’s departure from RFG. Mr George has had a successful 30-year career as a senior executive and non-executive Director, including extensive professional experience of corporate turnarounds. Mr George was recruited to the Board as a turnaround specialist and has previously led the restructuring and merger of PMP Limited as Managing Director from 2012-2017. Mr George served as Executive Chairman of Nylex Limited from 2004 – 2008, and Managing Director of B Digital Limited from 2004-2006. Mr George was also a Non-Executive Director and Chair of the Audit and Risk Committee of Isentia Group Limited (between April and September 2021) and Asciano Limited (from 2007-2016), and a Non-Executive Director of Optus Communications from 1994 – 1998. He also served as Chairman of Booktopia Group Limited.
Michael (Mick) Bulley
Non-Executive Director
Mr Bulley was appointed a Non-Executive Director of Retail Food Group Limited in March 2023, bringing to the Board extensive retail and small business experience. Having established his first business venture, an independent doughnut shop, in 1989, he grew that business to four stores over the following decade. He then identified enhanced scope for business growth under the Donut King brand system, and in 2002, commenced conversion of his stores to Donut King. Since that time, Mick has opened six new Donut King stores, and has reinvigorated a further six outlets across multiple RFG Brand Systems. He was also a founding member of the Donut King Franchise Advisory Council and is a qualified pastry chef. He is passionate about developing systems and processes to improve retail business performance, whilst empowering young team members to achieve success within his retail store portfolio.
Jacinta Caithness
Independent Non-Executive Director
Bachelor of Commerce
Jacinta was appointed to the Board on 25 September 2023. She has over 20 years’ experience in the retail industry and has worked with some of Australia’s leading brands. She developed the franchise strategy and recruitment methodology for Boost Juice and Salsas at Retail Zoo, appointing over 160 franchisees within the domestic network over a five-year period. Later, as CEO International and Board member, Jacinta expanded the Boost business globally within the appointment of 18 master franchisees across 36 countries on 5 continents. Jacinta’s achievements have been recognised independently with several awards, including AFR Boss Young Executive of the Year and Telstra Young Businesswoman of the Year. She is an experienced non-executive director having served on the boards of Ventura Business Lines (2016 – 2024) and ASX listed Silk Laser Australia Limited (April 2022 until its acquisition by Wesfarmers in November 2023), and currently on the boards of Snap Printing Pty Ltd and Keiser Australia. Jacinta also serves on the Advisory Boards for Hattch and Royal Stacks, and was formerly a member of the Advisory Boards established by Schnitz, Empty Esky and Fuse Recruitment.
Mark Lindh
Non-Executive Director
Mark was appointed a non-executive Director of RFG on 7 January 2026. He is an experienced public company director and corporate advisor with significant experience in advising predominantly listed companies encompassing a range of industries including technology, energy, resources, infrastructure and utilities. Mark is a founder and principal of AE Advisors, an investment house established in 2006, and has acted as the principal corporate and financial advisor to a number of Australian corporate success stories. He has extensive experience in Australian equity and debt markets and advising clients on capital raisings, mergers and acquisitions and investor relations. In addition, Mark is a Chairperson and Non-Executive Director of ASX-listed companies Maggie Beer Holdings Limited (MBH), Aerometrex Ltd (AMX) and Whitebark Energy Ltd (WBE), and a Non-Executive Director of ASX-listed company, Bass Oil Ltd (BAS).
Abigail Cheadle
Independent Non-Executive Director
Abigail was appointed to the RFG Board on 26 February 2026. She is an experienced Chartered Accountant with more than 30 years’ experience in board and executive leadership roles across ASX-listed companies, government bodies, and global professional services firms. Having served on the boards of 11 ASX-listed entities, including twice as Chair and on multiple occasions as Audit & Risk Committee Chair, Abigail brings expertise in financial oversight, governance, restructuring, capital management, and commercial strategy across a broad range of sectors. Abigail currently serves as Chair of Shriro Holdings Limited and as a non-executive director of Advanced Innergy Holdings Limited, LGI Limited and Reef Casino Trust. Her former directorships include Novatti Group Limited, Isentia Group Limited, SurfStitch Group Limited, DXN Limited, Booktopia Group Limited and QANTM Intellectual Property Limited. In addition to her board career, Abigail has held senior leadership roles with Ernst & Young, Deloitte, Kroll, and KordaMentha, where she built and led professional services practices focused on corporate turnarounds, forensic investigations and risk management across Asia, Europe, the Middle East, and Australia. Abigail is a member of the Australian Institute of Company Directors and holds a Bachelor of Business (Accounting) from the Queensland University of Technology. Contemporaneous with her appointment as a Non-Executive Director of RFG, she also assumed the role of Chair of RFG’s Audit & Risk Management Committee.
Gary Brinkworth
Non-Executive Director
Gary was appointed to the RFG Board on 26 February 2026. Gary is a nominee Director of Riguad Pty Ltd, a substantial shareholder in RFG, which is controlled by United Petroleum co-founders Avi Silver and Eddie Hirsch (UPL). Given his association with UPL, he is not considered independent. Gary brings a wealth of experience across senior corporate roles including significant experience working across large-scale retail and property operations, both locally and internationally. Gary was most recently Chief Executive Officer and Board Director of Herron Todd White and has previously served as Group CEO of United Petroleum. Gary has also held key senior executive roles at Coles Group, BP and Incitec Pivot Limited. He currently serves on the Board of Scope Australia, a large-scale disability services provider, and Chairs the Finance and Sustainability Committee of that organisation. Gary also assumed the roles of Chairman of the United Petroleum ‘Group of Companies’ and Executive Director Real Estate for that organisation in early March 2026. Gary holds a degree in Economics and is a graduate of the Australian Institute of Company Directors (AICD).