As the Christmas holiday season swiftly approaches, Brumby’s Bakery is primed to delight its customers with a delicious assortment of seasonal treats. In addition to the timeless festive classics such as Fruit Mince Tarts, Christmas Puddings, and Christmas Cakes, Brumby’s Bakery is proud to unveil innovative additions to its Christmas offering.
We are seeing growth in multi-pack sales each year and more demand for single serve items such as Christmas Balls, Tarts, and Shortbread Biscuits. Due to this, for 2023 Brumby’s will be launching some delicious new flavours for stores to capitalise on including the delectable Caramel Biscuit Ball, Vanilla Biscuit Ball, and a Caramel Fudge Shortbread.
| CARAMEL FUDGE SHORTBREAD | CARAMEL BISCUIT BALLS | VANILLA BISCUIT BALLS |
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| Our traditional shortbread has been levelled up with the addition of caramel fudge pieces throughout. | Made with a crunchy biscuit
crumb and infused with the creamy caramel goodness flavour of Biscoff spread. Enjoy the nutty flavour of toasted almond flakes and desiccated coconut to give you a bite of heaven in every ball. |
A decadent treat for those
with a sweet tooth! Made with a crunchy biscuit crumb base, desiccated coconut, diced dates and caramel fudge pieces, for a chewy and gooey surprise in every bite |
To ensure that customers are aware of these delectable seasonal treats, the Brumby’s Christmas campaign is supported by a multi-channel marketing strategy including targeted social media advertising, Google Display advertising, out of home advertising in centres or within close proximity to stores and a suite of in store point of sale and merchandising material. We will also be leveraging our database of Brumby’s Rewards Members to ensure this group of loyal customers are purchasing more frequently and spending more each visit. Members will receive a calendar of exclusive offers throughout the festive period, available via the mobile app.