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As the Christmas holiday season swiftly approaches, Brumby’s Bakery is primed to delight its customers with a delicious assortment of seasonal treats. In addition to the timeless festive classics such as Fruit Mince Tarts, Christmas Puddings, and Christmas Cakes, Brumby’s Bakery is proud to unveil innovative additions to its Christmas offering.

We are seeing growth in multi-pack sales each year and more demand for single serve items such as Christmas Balls, Tarts, and Shortbread Biscuits. Due to this, for 2023 Brumby’s will be launching some delicious new flavours for stores to capitalise on including the delectable Caramel Biscuit Ball, Vanilla Biscuit Ball, and a Caramel Fudge Shortbread.


Our traditional shortbread has been levelled up with the addition of caramel fudge pieces throughout. Made with a crunchy biscuit

crumb and infused with the

creamy caramel goodness flavour of Biscoff

spread. Enjoy the nutty

flavour of toasted almond

flakes and desiccated

coconut to give you a bite of

heaven in every ball.

A decadent treat for those

with a sweet tooth! Made

with a crunchy biscuit crumb

base, desiccated

coconut, diced dates and

caramel fudge pieces, for a

chewy and gooey surprise in

every bite


To ensure that customers are aware of these delectable seasonal treats, the Brumby’s Christmas campaign is supported by a multi-channel marketing strategy including targeted social media advertising, Google Display advertising, out of home advertising in centres or within close proximity to stores and a suite of in store point of sale and merchandising material. We will also be leveraging our database of Brumby’s Rewards Members to ensure this group of loyal customers are purchasing more frequently and spending more each visit. Members will receive a calendar of exclusive offers throughout the festive period, available via the mobile app.