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Michel’s next exciting National Campaign is full of fresh new flavours with something for everyone! From a flavour-packed satisfying lunch to a sweet afternoon pick-me-up, Michel’s new Flavour Sensations Campaign has it all.

This campaign celebrates Michel’s latest new product offerings: the Toasted Wraps and Luxe Iced Coffee ranges. The new Toasted Wraps are freshly made and packed with bold flavours and goodness. Each wrap is toasted to perfection and comes with a range of delectable fillings. Lunch has never looked so good, with a range of options to cater to all tastes.

The Luxe Iced Coffee Range has been crafted with the perfect balance of sweet and creamy notes. Made from Michel’s Signature Blend Coffee, the Luxe Iced Coffees offer the perfect indulgence for coffee lovers.

Based on invaluable feedback from Michel’s customers, this campaign aims to deliver products that respond to consumer demand. The campaign will be supported by an elaborate multi-channel marketing strategy designed to increase awareness of Michel’s new and innovative products, driving new customers and average transaction value for our valued franchise partners. The marketing campaign will be executed nationally, leveraging numerous channels such as out-of-home, digital media, social media platforms, eDM, and Michel’s exclusive loyalty app, which will offer an exclusive calendar of deals to Michel’s loyalty customers.



Campaign Starts: Monday 11th September.

Campaign Ends: Sunday 29th October




New Toasted Wraps:

Crunchy Mexican Chicken Toasted Wrap

Crunchy Mexican Pork Toasted Wrap

BBQ Pork Toasted Wrap

New Luxe Iced Coffees:

Crème Brûlée Iced Coffee

Vanilla Bean Iced Coffee

Choc Deluxe Iced Coffee