Donut King has launched a brand-to-brand partnership with global technology and gaming innovators PlayStation® and have rolled out a limited edition range of donuts inspired by the iconic PlayStation® controller buttons in over 200 stores across Australia.
The partnership has been influenced by insights that recognise Donut King consumer interests around video-on-demand services, gaming and aggregators and is an opportunity for the two household brand names to partner and give away 50,000 prizes, including five in-demand PlayStation®5’s.
Donut King General Manager Tom Elliott said that Donut King and PlayStation® share a commitment to innovation and providing an engaging customer experience, and that he is thrilled to kick off the 6 week promotional period.
“Donut King is a staple in Australian homes and so too is PlayStation®, and since the PlayStation®5 is in high demand and hard to get your hands on, we wanted to partner and provide an opportunity for our customers to eat, win and play with PlayStation®.”
For the next 6 weeks, Donut King customers can enjoy a box of limited edition PlayStation® donuts and go into the draw to win one of five PlayStation®5’s, along with other prizes including DualSense™ wireless controllers, PlayStation® Plus 12 Month Subscriptions, new PlayStation®5 games and thousands of hot cinnamon donuts.