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Michel’s next campaign is as exciting as it is sweet! This campaign falls in Autumn and will focus on Michel’s great tasting coffee and delish individual sweets range. Coffee is at the heart of the Michel’s brand, and this campaign will highlight why Michel’s coffee is the best of the best! The top-selling sweet products will also be stars of the show, and pair beautifully with an award-winning Michel’s coffee.

Launching on Monday the 13th of March 2023, the campaign will be supported by a multi-channel marketing strategy aimed at increasing awareness of Michel’s most popular product ranges and driving new customers instore. The campaign will be promoted nationally across multiple channels including digital, social media, radio, eDM and exclusive offers available via the Michel’s loyalty app.

The campaign finishes up on Sunday the 23rd of April 2023.


Café Latte, Cappuccino & Flat White

Silky-smooth milk frothed to desire and added to the Michel’s signature espresso blend.

Long Black

A tall shot of our uniquely blended espresso.

Short Black

A short shot of our uniquely blended espresso.


A delectable flavoured blended ice coffee drink, topped with fluffy whipped cream.



Carrot Cake

A moist slice of carrot cake, topped with a cream cheese icing.

Banana Bread

Classic banana bread, baked to perfection. Enjoy fresh or toasted.

Caramel Slice

Slice of smooth caramel, on a biscuit base with a creamy milk chocolate icing

Vanilla Slice

Delicious vanilla custard, layered on a light puff pastry, topped with delicious vanilla icing.