To celebrate the new brand partnership, Donut King will be turning their famous hot cinnamon donuts RED for the month of March to start conversations about mental health, and for every box pack of donuts* purchased throughout March, Donut King will donate $1.00 to LIVIN, to a maximum donation amount of $100,000.00.
LIVIN Co-Founder Casey Lyons said he is absolutely thrilled to partner with Donut King to raise funds for the not-for-profit and spread the “Donut Be Afraid To Speak” message far and wide.
“This partnership is a gamechanger for LIVIN and we are so grateful to Donut King for their support in raising awareness and funds, and for coming on board to support our mission.”
“The money raised will allow us to deliver our mental health education program to over 200 schools in Australia, for free. We rely on our fundraising initiatives, donations, sponsorships, corporate bookings and brand partnerships just like this one to continue to deliver this invaluable program,” he said.
Donut King Marketing Manager Raquel Hine said she is excited to support LIVIN and their fight to reduce the stigma surrounding mental health.
“At the heart of Donut King is our community – the individuals who run and work in our businesses every day, and our customers who share a part of their lives with us. We know that mental health and wellbeing is one of the most prolific issues impacting young people today, so we are proud to be able to support LIVIN and their message, and their LIVINWell In School program, both by raising awareness and funds.”
“We know the impact of the LIVINWell In Work program, as we recently made it available to our entire network, which is made up of thousands of people, to support and upskill them through mental health awareness and education programs. There is no doubt that the LIVINWell In School program is just as valuable for young people and our partnership with LIVIN is absolutely the first step in the right direction,” she said.
To show your support, head to your local Donut King and grab a box of donuts.