Embracing the festive spirit of Easter, Brumby’s Bakery geared up for its busiest time of the year. By popular demand, the hero Raspberry White Choc Hot Cross Bun returned for the third consecutive year, captivating the taste buds of customers with the much-loved combination of raspberry and white chocolate. Additionally, the classic Hot Cross Buns, both regular and mini-sized, garnered popularity, satisfying the cravings of traditional Easter enthusiasts. Adding to the joy of the season, Brumby’s continued to sell their irresistible Double Chocolate Hot Cross Buns, a delightful indulgence for all chocolate lovers, the perfect Easter match! Brumby’s also embraced the spirit of togetherness during the school holidays and brought back the Easter Cookie DIY kit—a popular and engaging activity for families and friends to bond over.
In anticipation of the Easter celebrations, Brumby’s stores witnessed a surge in footfall as customers flocked to stock up on a delightful assortment of Easter goodies. It was supported by engaging and original social media posts and stories, Out of Home creative (such as Billboards and Bus Shelter advertising) to help support brand awareness and an array of Point of Sale in-store. In addition, the brand carried out a digital campaign that included Google display & Pinterest ads and Waze advertising, with the goal of driving customers to their local Brumby’s store to stock up on their favourite Hot Cross Buns.