Close to 1,000 applicants have applied for 30 Field based roles at Retail Food Group to support Franchisees across Australia. It takes the number of in-field support roles to 88.

New Group CEO, Richard Hinson said one of his immediate objectives has been to bolster the number of in-field staff to strengthen and improve franchisee support across the network, “We are not only increasing the number of in-field support representatives but are committed to training those staff to deliver as higher quality support as possible. We must hold ourselves accountable to the success of our franchise partners”.

“The majority of small business owners in the retail food sector will attest to how tough it is at present so more people on the ground will help in mentoring and advising franchise partners in areas to improve store performance. That advice must, and will be, targeted and solutions focused”.

“There will now be 1 in-field Area Manager for every 16 stores in the RFG network which is better than industry best practice,” Mr Hinson said.

Following consultation with Franchise Advisory Council members (who represent franchisees), comprehensive in-store training is already underway as is training through RFG’s academy.

Other roles include Regional Managers, Area Managers and Business Improvement Managers and Merchandise Specialists.

The announcement is in response to recommendations following the company’s recent whole of business review. Significant aspects of the review are complete and key recommendations are being implemented.

The strategic reset focuses on lifting the quality of RFG’s domestic franchise business, with a $1.5m investment to bolster capability in an enhanced Field Service support model. This investment also includes lifting capability and enhancing systems, processes and tools.

Interviews are currently underway and RFG expects this process to be complete by the end of June.


For more information please contact media@rfg.com.au