Awarded the winner of ‘Best Innovation – Food and Beverage’ at the QSR Media Awards, Crust Gourmet Pizza Bar is cementing its industry accolade by launching a fresh new range of menu items.
As part of its summer spread, Crust has unveiled a new Béarnaise Bay Bug Premium Upper Crust pizza, a range of fresh Salad Bowls, and sweet Mövenpick ice-creams, launching in all stores this week.
Crust Gourmet Pizza Bar General Manager, Renee North, said regular menu innovation using quality, seasonal and locally sourced ingredients has been Crust’s long term strategy for building its business.
“We call our customers culturally curious, they want to have their finger on the pulse of the latest up and coming food and ingredients and explore them with Crust Pizza,” she said.
“Maintaining our strategy of frequently releasing limited time only premium Upper Crust pizzas, we have developed the Béarnaise Bay Bug pizza which features locally sourced Moreton Bay Bug pieces, perfectly suited for an Aussie summer.”
Renee said the brand is also revamping its current salad offering with a new range of freshly tossed salad bowls that will feature hot, freshly oven roasted meats.
“Our new salad bowls will boast a variety of flavours, including Thai Wagyu Beef, Peking Duck, Prosciutto Caprese and Middle Eastern Falafel, which is also Vegan friendly,” she said.
To round out the new summer range, Crust have partnered with the premium Swiss ice-cream brand, Mövenpick and will be introducing some sweet new flavours to their dessert menu.
“We have secured an exclusive partnership with Mövenpick and are the only retailer outside their own flagship stores to stock their packaged ice-creams,” Renee said.
Visit www.crust.com.au for more information about the new menu and to find your nearest store.
ENDS
For more information, images or interviews please contact:
Alex Howard, PR Executive: 0412 146 235 or alex.howard@rfg.com.au
About Crust:
Crust Gourmet Pizza Bar has been hand making authentic gourmet pizzas since 2001. Franchises are now available for purchase in multiple locations across the country. No previous training or experience is required, just an enthusiastic attitude and a passion for people. To find out more about franchise opportunities with Crust Gourmet Pizza Bar visit www.crust.com.au.
22 Comments