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Brumby’s Bakery’s highly-anticipated Easter range has arrived in store, and this year’s hero product, a brand new Sticky Date Hot Cross Bun, takes the season’s most popular treat to a mouth-watering new level.


Easter is the biggest time of year for the iconic bakery, which has been perfecting and serving freshly-baked and quality Hot Cross Buns for over forty years, and Brumby’s Brand Manager Tom Elliott said this year the brand is excited to provide customers with an innovative new flavour.


“We are proud to introduce our new Sticky Date Hot Cross Bun,” he said. “Created from the same recipe as our well-known and loved Traditional Hot Cross Bun, we’ve added juicy dates and caramel pieces, and topped it off with a sticky caramel glaze to come up with a flavour profile that we think is a match made in heaven.”


The new flavour was validated by customers at recent sampling events held in Burleigh on the Gold Coast and King George Square in Brisbane, where lucky members of the public were treated to free Sticky Date Hot Cross Buns and commented on their sweetness and texture, using words like ‘gorgeous’, ‘scrumptious’ and even ‘perfect’ to describe them.


“Our newest addition to our Hot Cross Bun menu has already been a hit with customers,” Tom said. “We’ve received photos of fans enjoying them with their friends and families, and some adventurous customers have even sent through images of the innovative ways they’re indulging with our buns this Easter, including serving them toasted with ricotta and honey or served with an ice cream sundae.”


On behalf of the brand and its passionate bakers, Tom encourages customers to head to their local Brumby’s and discover their new favourite Easter treat.


“Brumby’s stores are locally owned and operated, and all of our Hot Cross Buns are handcrafted by local bakers, using quality ingredients, and are baked fresh daily,” Mr Elliott explained. “Customers can expect a freshness and quality that is second to none.”


For more information about Brumby’s Easter range, visit www.brumbys.com.au/easter-range-2018/ *Not all products are available at all stores and range may vary from store to store.




For further information, interviews or photo opportunities with a local baker contact:

Annie Kelly – Senior PR Manager on 0431 306 727 or annie.kelly@rfg.com.au

About Brumby’s Bakery
Brumby’s is one of Australia’s most iconic bakeries. With a history of baking fresh bread every day since 1975, it has fostered a loyal legion of customers who each year buy more than two million loaves, along with other baked snacks and treats. Brumby’s Bakery is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG).

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