The Right Message:

Successful retail businesses rely upon an ongoing program of clear and consistent communication with consumers to promote their brands, attract, and most importantly retain, loyal customers.

In order to achieve success in this field Retail Food Group maintains an in-house marketing team which supports each of its brands. The company also maintains an in-house art department to concentrate on the visual communication aspects of each business concept and engages public relations firms and leading advertising agencies in order to secure the additional benefits and commercial exposure these organisations possess.

Consequently, there are often many innovative marketing activities occurring within the Donut King, bb’s cafe, Brumby’s Bakeries or Michel’s Patisserie franchise systems on any given day of the year.

Exceeding customers' needs