The Building Blocks:

The retail food industry is a highly competitive and dynamic one with consumers becoming increasingly selective due to the broad range of choice now available to them.

Retail Food Group’s well known retail food franchising concepts are recognised as leaders in the market which offer consistent high quality products with great customer service. New franchisees are therefore assured a head start before they even open for trade.

RFG assists its franchisees to maximise their businesses by providing national sales and marketing assistance in order to build the brands we manage for the benefit of all stakeholders therein.

Specific marketing assistance is afforded to franchisees in the form of:

• market entry strategy, including local area marketing programs;
• store opening strategies;
• securing promotional support from suppliers;
• packaging design and in-store branded tools;
• point of purchase material design, supply and merchandising.

Long term assistance and support is also secured by the development of strategies in connection with advertising, public relations and other publicity programs, premium offers and merchandising material to ensure long term customer loyalty.

Franchise Sales:

RFG’s sales & leasing team are highly experienced and well equipped to meet the needs of potential franchisees.

New franchisees are guided through the process and the team deals with such issues as site selection and lease negotiation, store design and construction to ensure you can concentrate on training and readying yourself for trade.

Building Strong Retail Brands