Retail Food Group Our Philosophy
Retail Food Group’s philosophy is two fold and in part represented by the ‘Strength in Brands’ tag line associated with the company’s logo.
In the first instance, RFG is of the view that by assembling, enhancing and growing a fortress of strong, vibrant and profitable retail food franchise systems whose menu is consumer relevant, innovative, and above anything else, demands patronage, not only does the company safeguard its own future, but just as importantly, it insulates and fortifies the franchisees of each of its systems.
‘Strength in brands’ essentially allows for economies of scale, cross pollination of products, collaborative marketing initiatives, co-branding and leveraging RFG’s proven management systems and growing national presence to take advantage of significantly increased scale.
Secondly, RFG appreciates that its success is dependent upon the success of its franchise systems and the many franchisees who operate under them. Consequently, the Company acknowledges and embraces its symbiotic relationship with its franchisees and is committed to delivering sustained value and satisfaction for its franchisees and their customers.
The company’s philosophy can be summarised by the desire to ‘continue to develop the organisation as a leader and innovator in retail food systems management in order to provide benefits to all stakeholders by maximising complimentary opportunities and delivering real value for our customers’.