Why Choose Us?

Retail Food Group Limited (RFG) is a recognised leader in the Australasian retail food franchising industry with (as at 23 January 2008) 1,050 stores falling under its management umbrella.

Whilst you may not be familiar with the RFG name, you would be aware of and recognise the franchise systems of which we are the proud stewards – Donut King, Michel’s Patisserie, Brumby’s Bakeries and bb’s cafe.

We are of the fervent and genuine belief that our systems offer to the prospective business owner four fully integrated franchise systems, consumer relevant and quality product offering with market leadership and instant recognition.

The decision to become a small business owner is the culmination of an individual or family’s aspirations of becoming an ‘entrepreneur’, and in this respect, controlling one’s own business and financial destiny whilst fulfilling those lifestyle and family aspirations.

Assuming control of one’s financial destiny however does involve a degree of risk. The success or otherwise of that assumption will also have a direct and significant effect on family and lifestyle relationships.

Franchising has evolved in Australia and internationally with the dual objectives of encouraging the entrepreneurial spirit whilst minimising, as best as practicably able, the inherent risk of business ownership.

We are of the opinion that each of RFG’s franchise systems can and does satisfy those lifestyle and emotional investments, while reducing the risk which is otherwise present in any business pursuit, and finally, is designed to provide commercial and economic rewards and independence.

The hallmarks or necessary attributes of a sustainable franchise system are both many and varied, however within the retail food sector, they must include:

• a sound business model for both franchisor and franchisee;
• premium site selection;
• transparency and honesty between franchisor and franchisee;
• strong recurrent revenue;
• a critical number of franchise outlets;
• no single product reliance;
• a consistent, relevant and quality product offer supported by research, development and menu enhancement;
• strong and iconic branding;
• exceptional franchisee operational support systems; and
• critical franchisee evaluation and selection processes.

We are of the genuine belief that over the life of this Company we have developed competence and comfort with respect to each of the foregoing. This has resulted in a reputational excellence at both franchisee and industry level.

It is therefore no secret that millions of customers throughout Australia and New Zealand are every day enjoying the experience, friendly service and quality food and beverages offered in our outlets.

RFG - The Franchise Systems Specialists