RFG’s Driving Mobile Divisional Growth
ASX-Listed global food and beverage company, Retail Food Group Limited (ASX:RFG) is bolstering growth within its mobile division led by General Manager, George Angelis, the key driver behind the division’s development.
Cafe2U and The Coffee Guy are the core brands within the Company’s mobile division and together have a network of more than 200 vans in respective territories across the country.
General Manager – Mobile, George Angelis, joined the Company over six years ago in an operational role and transitioned into his current position in late 2016, with efforts focused on aggressive expansion and network development opportunities for the brands.
“Mobile coffee is very successful in Australia; Cafe2U has become a leading franchise in the mobile coffee sector through its focus on ‘quality in the cup’ and The Coffee Guy is seeing a successful growth spike through its low-cost entry opportunity,” he said.
“As we focus on the strategic expansion of the network, we’re seeing more and more budding baristas who have a love for the coffee industry and want to work for themselves, stepping into the driver’s seat and taking to the road in our vans.”
The Coffee Guy’s growth has been a core focus, with over 20 vans currently on the road and more territory opportunities slated for the next financial year.
“We’re looking to primarily target the greater Melbourne and Sydney regions, as well as a number of other territories throughout Australia over the next three to five years,” George said.
“Customers crave convenience, dependability and more importantly, consistent taste and quality - something that lends itself to a franchising system like ours.
“Right now we’re committed to growing the existing presence of The Coffee Guy and Cafe2U, and endeavour to gain more market share of our mobile brands throughout Australia,” he said.
To find out more about Retail Food Group’s mobile coffee brands, visit their website:
Cafe2U - http://cafe2u.com/au/
The Coffee Guy - http://www.thecoffeeguy.net.au
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About Retail Food Group Limited:
RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s Café, Esquires, Gloria Jean’s Coffees, It’s A Grind, The Coffee Guy, Cafe2U, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza Bar franchise systems. Retail Food Group is a global coffee specialist with an integrated approach to sourcing, roasting and distributing high-quality coffee. Combining passion with expertise, the Company creates an unforgettable experience, from crop to cup, through its suite of coffee brands.