Brumby’s Bakery has unveiled its store of the future in Underwood, Queensland, setting the scene for the evolution customers across Australia can expect from the thirty-eight year old brand in years to come.
The store features a new logo, colour palette, packaging, products, digital menu boards, uniforms and an inviting new walk in layout. Integral to the brand evolution is the adoption of a new mantra for Brumby’s franchisees and team members: to own old fashioned service.
Brumby’s reinvigorated menu sees it introduce an Espresso coffee blend to its offering, along with a three tiered bread menu of Get Active (health and wellbeing), Preservative Free (everyday essentials) and Artisan (specialty) loaves. New pie and sausage flavours include Wagyu Beef and Beer, Peri Peri Chicken and Pork and Fennel. Topped focaccias and gourmet sandwiches have been added to the menu along with muesli slices, family tarts and an indulgent sweets range.
Brumby’s is the fourth of RFG’s Brand Systems to receive the Project Evolution treatment, following establishment of new format Esquires outlets (including drive-thru and hole in wall outlets) together with commissioning of the Michel’s Patisserie and Donut King concept stores respectively in July 2013 and December 2012.